Many store owners want to have a nice well-designed website for their business, but they don't know the difference between websites. There are informational website and there are eCommerce website.

An informational website is exactly that, it is used for information purposes. These types of websites describe the services being offered, it may also describe the development of products and provides a way of contact. An informational website does not offer a shopping cart therefore customers can not shop on these types of websites.

On the contrary, an eCommerce website is a full-fledged shopping cart designed to process and take orders online.   As a store owner or business owner, you can decide if you want to have an eCommerce website where you can have full management and control over it or if you want to work under an existing platform.

There are advantages and disadvantages to both. In some cases working under the umbrella of other companies can offer the advantages of having consolidated traffic, and you don't have to look for customers, in other words, there may not be a need of investing in marketing.
When you have your stand-alone eCommerce website you will have to manage to drive traffic somehow, by paying advertisement ads such as PPC and SEO. The advantage here is that if you have the resources, you will be working towards establishing your own brand especially if you are employing SEO Services.

Having your own brand will take time to establish and in most cases, it is a long-term investment, but if you have the money to do Pay Per Click ads this will help you generate income fast for as long as you can maintain these ads.

There are experts who can help you make the right decision on developing an eCommerce or even help you with digital marketing, all in one place at www.aztecacity.com